Silver Oak

Silver Oak

The major emphasis will be placed on developing the proper look and feel for the chosen brand and to have a better solution for the combination of illustration and typography.

Mission
To rebrand a wine project, including 3 variations of wine bottle’s label and an outer packaging box.

Approach
I took away the tradition of having a back label so that their proud information can be presented on the front.

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Merge Chalk Paint

Merge Chalk Paint

The concept “Merge” came from the idea of individual dissolvable small packs. Nothing can be more important for the users to enhance their operating experience.

Mission
This project is to rebrand a powder paint company with sustainable materials.

Approach
As I think about the messy process of mixing the powder paint, I created the individual dissolvable packs.

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Alter

Alter

The key on this project was to focus on showcasing the current technology in terms of developing a visually consistent system, both in print and in digital forms.

Mission
To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.

Approach
I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.

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Oat Essentials

Oat Essentials

The key was to focus on thinking about typography in terms of concept and formulating solutions to problems, which do more than merely decorate a page. Oat Essential presents the balance between form and content, function and aesthetics.

Mission
To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story about the food represented in the book.

Approach
As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.

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Proto

Proto

The main focus here is to provide everything we will need when we are going into outer space. Our design is simple enough for people to know the product at a glance.

Mission
This project is to create a brand as a sub brand inside a department store.

Approach
The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.

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SF Salt Company

SF Salt Company

I focused on thinking about the risks to glass products during shipping. It also was a chance for me to make a product human-centered and functional.

Mission
To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.

Approach
For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.

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Alphabets

Alphabets

Whether it be Latin letters’ sophistication, Hanzi’s complexity, or Arabic alphabets’ elegance, they are all of the characteristics of human written language. Each language presents a culture.

Mission
To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.

Approach
Comparing three different languages’ characters to showcase the beauty of alphabets.

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Quitting App

Quitting App

Focusing on a user journey, making the mobile app understandable was essential. Ease of functionality and a pleasant experience were the top principles in mind when designing this mobile applications.

Mission
To design a mobile app interface and user experience to a problem in our society.

Approach
This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.

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Cerebral Typography

Cerebral Typography

The concept “Cerebral” focused on the different typographic paths to human brain waves. This project focused on thinking about the conceptual and experimental aspect of typography.

Mission
To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.

Approach
Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.

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